
This study covers the latent demand outlook for retail packages of toilet tissue of at least two plies in rolls and ovals made from purchased sanitary paper stock or wadding across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 5,000 cities in India. For each city in question, t...
Paperback: 323 pages
Publisher: ICON Group International, Inc (September 28, 2006)
Language: English
ISBN-10: 0497488965
ISBN-13: 978-0497488963
Product Dimensions: 7 x 0.7 x 9 inches
Format: PDF ePub fb2 TXT fb2 book
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share the city is of it’s state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for retail packages of toilet tissue of at least two plies in rolls and ovals made from purchased sanitary paper stock or wadding. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.