This book presents the latest thinking and issues in the areas of branding, identity and communication grounded in sound and rigorous scientific research process. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications....
Hardcover: 256 pages
Publisher: Palgrave Macmillan; First edition (October 23, 2008)
Product Dimensions: 5.7 x 0.9 x 8.8 inches
Amazon Rank: 7559696
Format: PDF ePub fb2 djvu book
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