Book by Spers Eduardo Eugênio - Atributos Agroalimentares (Portuguese Edition) Pdf ISBN-10 3639836006, ISBN-13 978-3639836

Atributos Agroalimentares (Portuguese Edition)

By autor: Spers Eduardo Eugênio
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Atributo pode ser entendido como a parte observada de um bem ou serviço, são importantes elementos para a tomada de decisão dos consumidores, para as estratégias privadas e para as políticas públicas. Os indivíduos sofrem uma crescente pressão por decisões mais rápidas. Quando assumem o papel de consumidores, funcionários, empreendedores ou gestores públicos e privados, incorporam novas dimensões ...

Paperback: 248 pages
Publisher: Novas Edições Acadêmicas (June 10, 2015)
Language: Portuguese
ISBN-10: 3639836006
ISBN-13: 978-3639836004
Product Dimensions: 6 x 0.6 x 9 inches
Format: PDF ePub Text TXT fb2 ebook

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vezes são complexas e de difícil avaliação e compreensão na sua totalidade. A visão de atributos vem para contribuir para a simplificação e entendimento do processo de decisão. É esta a principal contribuição deste livro. Quais atributos são relevantes para o tomador de decisão? O que motiva as pessoas a consumirem determinado conjunto de atributos em detrimento de outro? Quais atributos sustentam os aspectos racionais ou emocionais da nossa escolha? Este livro discute dez diferentes formas de compreender os atributos encontrados na literatura, por meio da percepção e atitude do consumidor e também do produtor rural. O objetivo é reavaliar os resultados obtidos em outros trabalhos com novo enfoque proposto.